Google Analytics Workshop with Marc Bacani

Google analytics is the foundation to understanding your website’s user, traffic flow week points, and behaviour. Understanding how your site is used is the foundation for making marketing decisions and website UX changes.

This crash course is for absolute beginners with no coding or Google analytics experience to go from basic Analytics set up to creating reports. You will be able to read and produce reports which will help in your digital, marketing, and business decision.

What you'll need!:
**Bring Your Laptop!**
This is an interactive workshop! Bring your laptops and get ready to dig into Google Analytics! We will be exploring real-world Ecommerce data; making reports and analyzing traffic.

Take-aways
• Google Analytics overview: Understanding how Google analytics is set up and understanding accounts, properties, and views.
• Analyzing traffic: Learn how to view reports to get an understanding of the quality of your traffic, traffic source, and website flow.
• Campaign tracking: learn how to track campaigns you send to your website and learn which digital campaigns are the most effective for your brand.

Registration: General fee $100 // Campers $70*
*Camper's discount code: CAMPER

About the Instructor
Marc Bacano is the founder of Affinity Culture, a cross-border marketing agency which specializes in introducing brands to the U.S. and the English-speaking world. Marc is a certified Google Analytics marketer with experience managing brands for multinational startups. Interested in innovative marketing from a young age, his passion is in finding a human touch to branding while focusing on core business objectives through a love of analytics. To Marc growing a brand is fundamentally about building an honest relationship between the brand and the individual.

Learn more: affinityculture.co